The Family Firm
Built on a family name.
Salterra is a family-run design and SEO company — led by my parents, Terry and Elisabeth Samuels. It’s not a faceless agency you’ll never hear from again. It’s a family that’s been helping businesses grow online for years, and teaching others to do the same. When you hire me, that’s the standard behind the work.
There’s a reason I lead with the family name instead of hiding behind a brand. Accountability. With a big agency, the person who sold you the project is rarely the person who builds it, and nobody quite owns the outcome. Here, the name on the door is a family that answers for the work — and I’m part of it.
My father, Terry Samuels, and my mother, Elisabeth, built Salterra on the idea that good work and straight talk win over time. That’s the environment I learned in, and it’s why the way I work looks the way it does: honest scope, no hype, and a real person accountable to you from start to finish.
What sets Salterra apart is that we don’t just do this work — we teach it, publicly, to other people in the field. That only happens when you actually understand what you’re doing and can stand behind it.
More than client work
A family that teaches what it does.
Client work
Design and SEO for businesses that want a site that looks great and gets found — the work I handle day to day.
SEO University & Salterra University
We don’t just do the work; we teach it. Structured training that has helped others learn to build and rank sites the right way.
SEO Spring Training
An annual conference bringing the search community together — a sign this is a family that lives and breathes this field, not one that dabbles.
When you hire me, you’re not getting a freelancer who might vanish. You’re getting one accountable person, backed by a family that’s built its whole reputation on doing this well.
Visit Salterra ↗Related
Meet the person doing the work.
Work with a name that answers for it.
Tell me what you’re building. You’ll get one accountable person — and the standard of a family that’s spent years earning its reputation online.